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Browse: Home / Joel York

Joel York

Joel York

Joel York is an Internet software executive specializing in SaaS, PaaS and cloud computing. He is also the author of the popular and respected Chaotic Flow blog, where he writes about SaaS and Cloud business strategy.

Currently CMO and VP Sales at Xignite, Joel has managed global sales and marketing organizations serving over 50 countries, including local offices in the United States, UK, Germany, and India. Joel holds a BS in Physics from Caltech, an MS in Applied Physics from Cornell, and an MBA from the University of Chicago.

Obscured by Clouds – Meaning vs. Marketing in the Cloud

Obscured by Clouds – Meaning vs. Marketing in the Cloud

By Joel York on June 7, 2010

It seems that everyone is jumping on the cloud bandwagon. Cloud this, cloud that, everything cloud. But, all this unbridled rebranding is obscuring the underlying technological and economic shifts which characterize this next stage of Internet evolution.

Posted in Cloud Computing | Tagged cloud, cloud computing, marketing | Leave a response

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